Parnika Sharma – Medium

Parnika Sharma

Published in
Better Marketing

How To Optimize Your Marketing — Breaking Down the TikTok Algorithm

Take your old school customer journey map and give it a makeover with these insights

Feb 28, 2021

How To Optimize Your Marketing — Breaking Down the TikTok Algorithm

Feb 28, 2021

Published in
The Startup

Using Data to build your Customer Relationships

It’s been nearly four years since my old roommate and I rented a summer sublet during our undergrad years, but we still remember the sweet…

May 15, 2020

Using Data to build your Customer Relationships

May 15, 2020

Blockchain — Upcoming Applications in Marketing

Blockchain refers to a distributed ledger that allows for data to be tracked in a way that is decentralized and continuously updated…

Apr 24, 2020

Blockchain — Upcoming Applications in Marketing

Apr 24, 2020

Published in
The Startup

St Patty’s in Quarantine

The mid-March holiday is usually rung in with a sea of green apparel, comic (albeit stereotypical) nods to Irish heritage, and of course…

Mar 20, 2020

St Patty’s in Quarantine

Mar 20, 2020

Published in
Better Marketing

The Marketing Magic Behind Killing Your Mascot and Bringing It Back

Feb 5, 2020

The Marketing Magic Behind Killing Your Mascot and Bringing It Back

Feb 5, 2020

Published in
Better Marketing

How to Optimize Your Marketing With the Mere Exposure Effect

A powerful tool rooted in three branches of psychology

Jan 19, 2020

How to Optimize Your Marketing With the Mere Exposure Effect

Jan 19, 2020

Parnika Sharma

Parnika Sharma

Master of Marketing (MMKG) at the Schulich School of Business | Psychology & Sociology | Future of Marketing Magazine Curator on Flipboard

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