Parnika SharmainBetter MarketingHow To Optimize Your Marketing — Breaking Down the TikTok AlgorithmTake your old school customer journey map and give it a makeover with these insightsFeb 28, 2021Feb 28, 2021
Parnika SharmainThe StartupUsing Data to build your Customer RelationshipsIt’s been nearly four years since my old roommate and I rented a summer sublet during our undergrad years, but we still remember the sweet…May 15, 2020May 15, 2020
Parnika SharmaBlockchain — Upcoming Applications in MarketingBlockchain refers to a distributed ledger that allows for data to be tracked in a way that is decentralized and continuously updated…Apr 24, 2020Apr 24, 2020
Parnika SharmainThe StartupSt Patty’s in QuarantineThe mid-March holiday is usually rung in with a sea of green apparel, comic (albeit stereotypical) nods to Irish heritage, and of course…Mar 20, 2020Mar 20, 2020
Parnika SharmainBetter MarketingThe Marketing Magic Behind Killing Your Mascot and Bringing It BackFeb 5, 2020Feb 5, 2020
Parnika SharmainBetter MarketingHow to Optimize Your Marketing With the Mere Exposure EffectA powerful tool rooted in three branches of psychologyJan 19, 2020Jan 19, 2020