Parnika SharmainBetter MarketingHow To Optimize Your Marketing — Breaking Down the TikTok AlgorithmTake your old school customer journey map and give it a makeover with these insights6 min read·Feb 28, 2021----
Parnika SharmainThe StartupUsing Data to build your Customer RelationshipsIt’s been nearly four years since my old roommate and I rented a summer sublet during our undergrad years, but we still remember the sweet…4 min read·May 15, 2020----
Parnika SharmaBlockchain — Upcoming Applications in MarketingBlockchain refers to a distributed ledger that allows for data to be tracked in a way that is decentralized and continuously updated…8 min read·Apr 24, 2020----
Parnika SharmainThe StartupSt Patty’s in QuarantineThe mid-March holiday is usually rung in with a sea of green apparel, comic (albeit stereotypical) nods to Irish heritage, and of course…3 min read·Mar 20, 2020----
Parnika SharmainBetter MarketingThe Marketing Magic Behind Killing Your Mascot and Bringing It Back3 min read·Feb 5, 2020----
Parnika SharmainBetter MarketingHow to Optimize Your Marketing With the Mere Exposure EffectA powerful tool rooted in three branches of psychology4 min read·Jan 19, 2020----