Parnika Sharma – Medium

Parnika Sharma
in
Better Marketing

How To Optimize Your Marketing — Breaking Down the TikTok Algorithm

Take your old school customer journey map and give it a makeover with these insights

6 min readFeb 28, 2021

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How To Optimize Your Marketing — Breaking Down the TikTok Algorithm

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Parnika Sharma
in
The Startup

Using Data to build your Customer Relationships

It’s been nearly four years since my old roommate and I rented a summer sublet during our undergrad years, but we still remember the sweet…

4 min readMay 15, 2020

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Using Data to build your Customer Relationships

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Parnika Sharma

Blockchain — Upcoming Applications in Marketing

Blockchain refers to a distributed ledger that allows for data to be tracked in a way that is decentralized and continuously updated…

8 min readApr 24, 2020

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Blockchain — Upcoming Applications in Marketing

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Parnika Sharma
in
The Startup

St Patty’s in Quarantine

The mid-March holiday is usually rung in with a sea of green apparel, comic (albeit stereotypical) nods to Irish heritage, and of course…

3 min readMar 20, 2020

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St Patty’s in Quarantine

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Parnika Sharma
in
Better Marketing

The Marketing Magic Behind Killing Your Mascot and Bringing It Back

3 min readFeb 5, 2020

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The Marketing Magic Behind Killing Your Mascot and Bringing It Back

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Parnika Sharma
in
Better Marketing

How to Optimize Your Marketing With the Mere Exposure Effect

A powerful tool rooted in three branches of psychology

4 min readJan 19, 2020

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How to Optimize Your Marketing With the Mere Exposure Effect

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Parnika Sharma

Parnika Sharma

Master of Marketing (MMKG) at the Schulich School of Business | Psychology & Sociology | Future of Marketing Magazine Curator on Flipboard

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