Blockchain — Upcoming Applications in Marketing

Blockchain refers to a distributed ledger that allows for data to be tracked in a way that is decentralized and continuously updated. Commonly associated with payment system applications such as Bitcoin, blockchain technology actually has a myriad of practical applications, grounded in its key benefits of providing transparency and the removal of centralized administrators or in some cases, intermediaries, for transactions. With smart contracts based on a decentralized network, and the ability to facilitate a token-based ecosystem for incentives, blockchain technology is on…